Wednesday, June 2, 2010

creative thinking.

Creative thinking this week, I am sharing on a branding project done by Anagrama for a pâtisserie in Monterrey, México.

Branding for macaron.

I love macaron max.

One reason for them being so colourful and pretty all the time.


According to the source site, The Dieline:-
"Theurel & Thomas is the first pâtisserie in Mexico specialized in French macarons, the most popular dessert of the French pastries. For this project it was very important to create an imposing brand that would emphasize the unique value, elegance and detail of this delicate dessert. White was our primary tool for design. As a result of this the attention was fully oriented to the colorful macarons. We placed two lines in our design in cyan and magenta, as a relation with a modern French flag to inject a vanguard vision to the identity. We selected Didot (created by Firmin and Pierre Didot), a French typography that would present the brand with sophistication."

Simple and very classy.

The very simple concept based on white put the macaron into the lime light without stealing any attention from it at all.

It gives a very important space for the macaron instead of overshadowing it if other colours would be used.

Fonts used on the brand itself is elegant enough to pull of the whole simple yet very classy look giving the brand a full blown confidence.

I personally love the whole concept very much as it just proved that simplicity is the best sometimes where there isn't much that is required just plain white with a beautiful concept is all that is necessary.

I can't stop staring at the pictures now as they really are very beautiful and sophisticated and I am very amazed.

Hope this share gives an eye and mind opening experience though not all of you might be designers-to-be or relates to design field.

And some extra to share again this week, the interior design for the same brand, Theurel & Thomas.

Done by Anagrama, too.


Lean said...

Nice pics there Stella. =).. Smiles for ya. Do drop by to mine too yeah

Salty Bodice Ripper said...

Hmm....the french always have a way with transforming simple cookies to macarons..even wetbacks like Mexicos are enticed

ohmywtf said...

i love macarons too...but sometimes i feel tat they are injected with too much synthetic colors... :-P

alLets' Lexy said...

salty bodice ripper, macaron is a very old pastry, it has its history. but french is awesome! =)

ohmywtf, hahaha. so colourful~ i love to stare at them more than putting them in ma mouth. =P

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